One-off payments. No retainer, no seats, no renewal date.
Who to sell to, and why they buy.
The words to use, and where to use them.
A named strategist reads all of it.
Gold costs more because a named strategist is putting their judgment behind it, not because it takes longer. The seven days are how long a person needs to read your market properly and rewrite the output by hand.
| Bronze | Silver | Gold | |
|---|---|---|---|
| Price | £299 | £1,200 | £4,500 |
| Human involvement | None | None | A named strategist reviews and rewrites every line |
| What you get | A company profile. Buyer personas for your best-fit groups, primary and secondary pain for each. One positioning statement for the company | All of Bronze, plus a value proposition and messaging for each group, homepage and deck copy, where each group is reachable, and campaign and event ideas | All of Silver, rewritten by hand, plus a 90-day plan |
| Calls included | None | None | Two: kickoff and a working session |
| Revisions | One regeneration | Two regenerations | Three, within 30 days |
| Turnaround | Minutes | Minutes | Seven days |
| Best fit | Testing who to sell to before you spend on anything | You are writing the site and reaching out to buyers this month | You have raised, you are hiring a marketing person and you cannot afford to brief them wrong |