How it works

You answer eight questions. What happens next depends on which tier you pick.

Same intake for all three. Bronze and Silver come back while you are still at your desk. Gold takes seven days because a person reads every line of it.

01

Answer eight questions

What you sell, who has bought, what you charge. Six minutes.

02

We do the thinking

Buyer groups ranked, pain points identified, value defined.

03

You get the strategy

Who to sell to, what each group wants fixed, and one positioning statement for the company.

Turnaround for this tier: minutes. Nothing waits on a person, so nothing sits in a queue.

A real one

An excerpt from a Silver strategy: one buyer group, the problem behind it and the words to use. The customer's details are taken out.

Buyer group 1 of 4 — Ops leads at 20–60 person logistics firms
Ranked first on speed to close, not on market size.
Silver
The problem they want fixed

Their customer finds out about the delay before they do. Every time it happens, somebody senior spends an afternoon on the phone apologising.

The line they should hear first

"Your drivers are already telling you where the delays are. Nobody is writing it down."

Why it lands

Every one of them has had this argument internally. The sentence describes their week, not your product.

What they buy instead today
  • A spreadsheet and one very patient operations manager
  • Two named competitors, redacted
  • An incumbent suite they already pay for
Where to find them

Three channels, ranked, with the budget split for the first month.

Blurred sections are the customer's, not a paywall. You get all of it.